This is based on an old observation: “People value free advice “ freebie-seekers just flit from one free opt-in toĪnother, and brag about all the free stuff they find but never doĪnything with, or ever will do anything with.” Regarding subscribers who just take all the free content offered Money from publishing an e-newsletter beyond just giving away Online - which if you are an internet marketer, is how you make > But keep in mind: the more emails you can send at a frequencyĪcceptable to your subscribers, the more sales messages you canĪnd the more sales messages you distribute, the more you sell Newsletter - and so they opt-out or stop reading. If you send too many sales emails, subscribers quickly tire ofīeing sold all the time and not getting useful tips from the Half sales emails for products, either yours or your affiliates. > Of your emails, at least half should be content and less than If it does not spike when theįrequency increases, you can now send more emails without eroding > Next, gradually increase the frequency of publication.
Ideally, the opt-out rate should be 0.1% or less, meaning forĮvery 1,000 emails you send, at most just one personĪt that level, your content is probably good enough that most Who unsubscribe to your list with each email distribution.
> Measure your opt-out rate, which is the number of subscribers On the other hand, if you do have lots of valuable tips to shareĪnd the time to write them up, start with a weekly email. You can start with a monthly e-newsletter. If you don’t have much content to share, or have limited time, > First, start with a modest initial frequency. But actually, the matter can be determined Others might not do that, but ratherĭK is debating an issue - optimal email frequency - based on Significance’ meter that’s equivalent to turning down the radio “After years and years, I’ve learned to adjust my own ‘level of Susan,’ when it should be relaxed and informative. “Also, your newsletter often has an air of ‘Desperately Seeking Some middle ground? Do you have some ‘occasional contact’ Get things to read several times each month. But I want to tell you that you send it too often. Then I found your site and signed up for yourĮ-newsletter. I’ve read your copywriting book a dozen times
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